2022

Hi there, I am a Freelance Senior Agency Producer

My name is Niklas. I would describe myself as a determined, focused project manager who never loses sight of the big picture and getting the team to see it too. The aim of my work is good communication between all parties involved, anticipatory work and a smooth structure for the whole team, the clients and third parties. I can work on multiple complex projects, coordinating versatile creative concepts with different teams simultaneously. I always keep an eye on coordinating and prioritizing the steps of all my projects  and seek for a positive work culture within the teams I lead through projects. In addition to project responsibility,  I am the go to person regarding all production and process matters and  highly valued as sparringspartner for creative teams for concepts combined with feasibility checks.

I can accompany the campaigns and various projects from the very first moment starting with the pitch, selecting the best partners for each project, negotiate and coordinate their implementation and lead the feedback loops between the team, clients and the production team. Reflecting on my teams and my work and the processes is an integral part of successfully delivering my projects. 

MAY
2022

JuhuAuto

Deine Easy Gebrauchtwagen-Findemaschine.

How do you communicate if you are widely unknown in this country? Therefore needs more attention.

The Challenge: The brand has an unsupported awareness of 0%. But how do you deal with such an unawareness? 

The Solution: Being bold and straight forward. Do you know JuhuAuto, neither do we. But with our "Gebrauchtwagen-Findemaschine" car buying is so easy, do not know yet. 

APR
2021

BMWi Initiative digital campaign

How do you build a strong network for digital innovation in Germany?

The Challenge: The establishment, development and marketing of a national digital ecosystem consisting of 12 digital hubs throughout Germany.
The Solution: We support the hubs in developing their individual business models and innovation programs and bring together start-ups, science and established companies under the de:hub brand.

Impact: As the Hub Agency of the Federal Ministry for Economic Affairs and Energy, we connect twelve digital hubs with different industry focal points. At the same time, together with the GTAI, we communicate Germany’s advantages as a location for international start-ups to the outside world. Each project is featured through a highlight clip on the campaign’s website, which documents the challenges, the solutions, and the progress made for both sides. During the campaign, we also promoted the potential for start-ups and SMEs to collaborate and drive breakthrough innovations together.

OCT
2021

wefox

How can you show that insurance doesn't need to be complicated? 

As an InsurTech company, wefox is particularly aimed at a digitally savvy target group. With three TV commercials in German and French and mobile ads, they wanted to reach this group on TV and online. Expanding their presence on social media with own GIFs – this way, users can spread the humor and casual attitude of the brand themselves.
The challenge: With everyone constantly fighting for attention across multiple platforms, insurance is the last thing people want to think about. So how do you show that the topic of insurance can also be simple and easy, allowing you to remain stress free? 
The solution: With humor and an off-beat approach to stand out from the conservative crowd and building a sense of emotional connectivity. Showing that insurance isn’t just useful, it’s also simple enough to deal with while distracted.

Impact: After two month the brand awareness could be increased from 2% to 15%, which is really a massive uplift.